La Surfera is a personal brand created for a surfing, windsurfing and kitesurfing instructor, whose services are mainly aimed at a female and young audience.

The main purpose was to achieve a sporty and fresh visual identity at the same time as female and offering, as a brand value, the personalized service of classes for girls who wish to start in the world of surfing. A typographic logo is created focusing on the feminized name as the main attraction and making it a very versatile brand and easily applicable to more visual supports such as colored backgrounds or pictures.

The color chart with cooler tones such as sea water as the main color and blues contrast with a warm rose incorporating the feminine touch.

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