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Brand Identity Vive Cudillero

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Brand Identity Vive Cudillero

Brand identity and website for Vive Cudillero, aimed at promoting the beautiful town of Cudillero (Asturias) and its council both online and offline.

This project ranges from the creation of the logo to its application on different and varied supports, supported by illustrations.

The objective is to create an identity where the picturesque hillside of the hanging houses of Cudillero is recognizable at first sight. Following this premise, the chromatic range is taken directly from the real colors of the houses in the town.

On the other hand the logo consists of an illustrated part that later comes to life in the form of characters, such as the roll-up fisherman and expands in the illustrations of landscapes in the area for mugs or coasters.